Our Work

Feel free to view some of our work that we’ve done for Session Cocktails! Below you will find our goals and objectives for this campaign, customer personas, a few graphics (all graphics can be found in the full campaign document), our SWOT analysis, situational analysis and our full campaign booklet at the very bottom of this page.

OUR GOALS AND OBJECTIVES FOR SESSION COCKTAILS

Problem: Foot traffic for Session Cocktails is low.

– Goals: Increase foot traffic on Wednesdays, Thursdays, and Fridays, & increase the attendance of young professionals.

Objectives:
Increase foot traffic on Wednesdays, Thursdays, and Fridays.
Increase attendance on Wednesday-Friday by 25% by December 2025.
Increase sales on Wednesday-Fridays by 15% by December 2025.
Increase the attendance of young professionals.
Increase attendance of people 24-30 years old by 20% by December 2025.
Increase social media engagement from people 24-30 years old by 10% by December 2025.

Target Audiences:
Introverted college-age students who enjoy drinking nicer cocktails in quieter settings.
Single, young professional men working in the Auburn-Opelika area who want more social activities with friends and find better first-date spots.

CUSTOMER PERSONAS

GRAPHICS